The project marking industry 4.0 is located in Wuxi, Jiangsu, covering a land of 300 acres. The organic and sustainable materials were used for achieving “carbon neutrality” and the social responsibility in sustainable development. The efforts were recognized by LEED certification at the completion in 2024. From the product to the architecture, the design is transformation of human scale with rhythmic proportions which form beauty perceived by people. Simple and powerful volume is an important factor in forming brand recognition. We focus on the visual tension of the building, by creating multi-layer special relationship with the comparison between virtual and real. With the brand color for the foundation, the concise and effective brand recognition is created with rhythmic façade.